The most
common mistake any company or individual can make when venturing out on a new
website project is to assume that design is everything. I can assure you that
your website's design on its own is not what will make you successful.
A quality
and professional web development service is what will affect the success of
your site and its online objectives. High standards (above industry) are
developed for a reason, and that is to ensure the product and service you
receive is of paramount quality and to a professional level, so that your
website will function as intended and provide the right return on investment.
Too many
businesses that are relying on the success of their website to help drive their
business will bypass the crucial step of dealing with a professional
development company based on price.
In this
article I will reveal 10 tips to choose the right development company and how
it will better your project's success.
10 Tips to Choose the Right Web DevelopmentCompany
Track Record - Choose a company that has an established
track record. Generally a web company that has more than 15+ websites that they
have designed or developed in-house with case studies to show their
achievements. Any qualifications or awards won will also help establish this.
Methodology
- Ensure your chosen company has a strong web development methodology or
process. This means that when your chosen company develops your website you can
track the progress of your project and ensure all key quality standards are
covered.
Usability
- Design does play a heavy role in the development of your web project. Ensure
the company you choose has strong visitor usability and user-friendly
interaction knowledge. Usability is how visitors will interact with your
website and how effectively they reach your end goal.
Development
Team - The company you choose should
have an in-house development team. Don't use a company that is going to send
your project work off to another country or other out-sourced web companies.
You don't want to be chasing an invisible rabbit down a hole should things be
affected by an unforeseen event.
Design
Team - Your web company ideally
should have an in-house design team, unless you are dealing with another
individual or company for design. This tip relates to tip 3, if your web
company has a designer in-house this will better the success of the project as
the development will mirror the design better and its objectives.
SEO - Choose a
web development company that has an understanding of search engine
optimization. Another important factor to any web projects success is making
sure the company you deal with know about SEO and how it will affect your
website.
Social Media - Social media is a new form of marketing
and can drive great results. Dealing with a web developer that understands this
can help you drive better traffic and alternative forms of login.This tip
applies to socially active websites and e-commerce based projects.
Content
- Content is the biggest thing that pushes your website and draws in your
visitors. Content will be the main thing that will sell your services or
product, the company you deal with should have good development techniques to
structure content effectively.
E-commerce
- Choose a web development company that has e-commerce experience. E-commerce
is fast becoming the biggest way to make money online, how your customers make
payments is very important. Make sure you deal with a development company that
can recommend and implement the best payment methods available.
Support
- The most important tip to date, your development company must be able to
support you as a customer and provide ongoing maintenance and service. Work
with a company that is going to be around a year from the time you employ them,
too many customers I have met have been left in limbo because the company or
individual they were dealing with has gone bust or skipped the country to leave
you in the middle of nowhere.
In summary
there are a number of aspects to take into consideration before making your web
developer choice. I am confident this article with the above 10 tips will help
you qualify the best company to deal with for your new web project.
The majority
of the 10 tips should already be covered by your chosen development company,
but it does not hurt you to double-check. I highly recommend you ask your
chosen company questions based on my 10 tips above, this will help establish
them as the right business to deal with.
All
successful web projects are a result of planning and evaluating, failing to
plan and evaluate your development choices could mean failure of your website.
last words...
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